GMC Earns Title of ‘Most Refined Brand’ for Fourth Consecutive Year

GMC 2017 lineup


​Tough and rugged, yet polished and refined—GMC is an expert in blending power with elegance, a feat that few other brands can even come close to accomplishing. That’s why, for the fourth year in a row, Kelley Blue Books’s KBB.com has chosen the automaker for 2017 “Most Refined Brand” award.

What It Means to Be the ‘Most Refined Brand’

“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers,” says Jack Nerad, executive editorial director for Kelley Blue Book. “The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers.”

Refinement is, and has always been, a key component of GMC’s “Professional Grade” brand standards. GMC trucks and SUVs exude unmatched sophistication and power from every angle, so whether you’re admiring the vehicle’s bold exterior design, upscale interior, or premium power and performance, you know you’re experiencing the best of the best.

KBB.com gave “extra credit” to GMC’s sub-brand, Denali, a special nameplate that ups the ante with exclusive comforts and conveniences that rival those of luxury brands. Denali continues to expand across the automaker’s lineup, offering consumers even more opportunities to experience the highest standard of driving.

“Receiving the Most Refined Brand award for a fourth consecutive year reflects GMC’s commitment to our core brand pillars,” said Duncan Aldred, vice president, Global Buick and GMC. “Consumers appreciate GMC’s ability to deliver bold, capable and precisely crafted vehicles that fit their lifestyle.”

About the Brand Image Awards

The Brand Image Awards are determined by consumer data from KBB’s Strategic Insights’ Brand Watch Study. This study annually tracks over 12,000 new vehicle shoppers, measuring their perceptions of automotive brands and the factors that influence their buying decisions.

Are you ready to experience the latest iteration of the ‘Most Refined Brand’? Stop by our Lincoln Cadillac dealer today to tour our new inventory and take a test drive of your favorite model.